The LA International Auto Show is one of the world’s largest auto shows, showcasing over 1,000 automobiles and is known throughout the industry as a place for major car companies to release its latest and greatest models. We crafted this introduction and finale moment for BMW’s presentation, which unveiled their brand new iNext vehicle as well as the latest and greatest in their current line of vehicles.

Client: BMW
Role(s): Art Direction, Motion Design
Agency: Public School