The LA International Auto Show is one of the world’s largest auto shows, showcasing over 1,000 automobiles and is known throughout the industry as a place for major car companies to release its latest and greatest models. Working closely with the wildly talented team at Public School, we crafted this introduction and finale moment for BMW’s presentation, which unveiled their brand new iNext vehicle as well as the latest and greatest in their current line of vehicles.

Agency: Public School
Client: BMW
Creative Direction: Amanda Brennan
Art Direction/Motion Design: David Dodge