With the creative team over at Public School, together we crafted this video using only existing footage of the UI panel and lifted elements from an MBUX tablet experience. Ultimately the entire UI panel was rebuilt from the ground up so we could have it flying into and out of the scene.
The video was shown at the US Open and was shown in the Mercedes-Benz stadium during United/Falcons games.
Agency: Public School
Client: Mercedes-Benz
Creative Direction: Chris Stow, Amanda Brennan
Producer: Bobby Finch
Art Direction/Design/Animation: David Dodge
