This project showcases ProEdge’s upskilling solutions. We were heavily involved in this one–logo animations, Mogrts, character animation, UI flows and style frames.
Client: PwC
Role(s): Art Direction, Copywriting, Design, Animation
Logo Animations
The very first thing we did was help establish the logo animation for the brand as well as the logo animation for a game within the app called powerplay. The focus was to showcase the enterprise and associate working together to create success, which was represented by the yellow coin tucking into the pocket.
Additionally, we animated the logos for the 4 sections of ProEdge, Learn, Plan, Create and Share.
Mogrts
Instead of creating a traditional graphics package, we developed Mogrts. This let editors take the power of animation in their own hands saving us hours of production time and keeping everything on brand and looking high end.
Animated Illustrations
A big chunk of the time for this project was animating some of the scenes/characters for use throughout the platform and even wound up turning some into a short promotional video.
Product Look Dev
Another key focus of this project was to help development animations for promotional purposes and for things that might live within the app.
And so much more…
Outside of what’s listed above we built an animated alphabet, email blasts, celebration moments, interstitials for in app games…you name it. We really did it all for this one.